The biggest pro of printing on-demand is being able to offer dozens of unique models and color options for your products. However, having all of these options also means possibly encountering a situation when your product is out of stock.
It's common practice in the dropshipping industry to not maintain stock of all product variants. Restocking takes just a few days and this process is calculated in our fulfillment time. But there can be situations when your product is out of stock for a longer period of time. Usually, it's because the manufacturer has low quantities of the product, they're located further from us, or it has suddenly been discontinued.
There are a few things you can do if your product is out of stock.
Get in touch with your customer and find out if they are willing to wait a few extra days
In case of urgency, ask if your customer would like to switch to a similar model
In extreme cases, get in touch with Printful customer support to find a solution for your particular situation.
In most out of stock cases, the situation can be resolved by waiting an extra day or switching to a similar color/model, etc. Make sure you're following your store product updates closely – we notify you as soon as possible if an item/variant is discontinued.